Yeah,
I got my second BrewDog delivery and I'm a happy man now –
beer-wise. Every 21 beers ok and a beautiful new tulip glass. Also a
leaflet, a manifesto. Marketing speech with a twist? Maybe. But all
the BrewDog beers are made so that the dudes responsible for the
shit want to drink those. BrewDog wants to “put the passion, choice
and flavour back into your beer glass.”
They
also explain, why they can't be cheap piss sold in 24can boxes friday
night. They brew expensive. There are roughly 40 x hops compared to
basic commercial lagers. There are roughly twice the amount of malted
barley compared to industrial lagers.
They
also have bars that are coming to every corner of Europe. There are
BrewDog bar in my neighbouring country Sweden's capital too. There
you won't be able to buy piss lagers.
Pure
beer. Not chemicals or preservatives. Beer is made for drinking.
I
think the best part of their agenda is the most important in its simplicity: Life's too
short to drink bad beer. It is time to stand up and be counted as
someone who drinks full flavour craft beer.
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